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Proper facial cleansing
Our facial skin

 

Skin is affected by your inside and outside world processes more than anything, therefore it craves for especially gentle care. It is affected by the sun, wind and dust, and also by how happy, sad or stressed you are. Face takes on everything and reflects everything. MADARA invites you to the school of natural beauty, motivating you to take care of both - the inner world and outer appearance.

 

What a woman should remember in order to look beautiful and beaming every day?

 

The first step towards a healthy and beautiful skin is to wash off everything that is unnecessary - to dissolve the grease and environmental impurities on the skin, clean the pores and remove make up. Cleansing has to be done in the mornings and also in the evenings, but I know that sometimes many of you skip the latter because of feeling tired and a bit lazy in the evenings. MADARA recommends that you always spare time for your beauty - allowing your skin breathe like a rain-washed meadow in summer.

 

How to cleanse your face prudently?

 

Every morning and evening we suggest cleansing your skin using either MADARA deep cleansing milk (for dry and sensitive skin) or deep purifying foam (for all skin types). Afterwards, rinse your face with water, apply toner and dry it up with a clean towel. We remind you that lukewarm water is friendlier to your skin than hot or cold water, and the drying has to be gentle - no rubbing. Cleanse the skin with movements that are in line with skin's natural  tension lines (Langer lines) from bottom-up, working against gravity - not to stretch out the skin and maintain its firmness:

 

from the chin towards the earlobes, from the lip corners to the middle of the ears, from the nose to the temples, then the forehead - from the nose up and towards the temples, around the eyes - a circular movement from the nose along the eyebrow lines and then from the outer corner of the eye to the inner corner.

 

In this way you will not only cleanse the skin, but also stimulate the blood circulation and strengthen the facial muscles. While cleansing, it is recommended to pat lightly with your finger tips over cheeks and forehead, along the previously mentioned Langer lines. You will see that your skin appreciates special care and the face looks beautiful and beaming.

 

Why facial skin must be cleansed in the morning?

 

Skin's sweat and sebaceous glands are active also at night, just as during the day. In the morning there might be some particles of the night cream left on the face, which may contribute to pore clogging, therefore it all should be cleaned to prepare skin for a new day.

 

Why facial skin must be cleaned in the evening?

 

During the day the sweat glands are very active because they have to regulate the body temperature and create a protective layer on the skin. Moreover, facial skin is uncovered and therefore it is subject to pollution, dust, slag, also heavy cosmetics harms the skin. It all has to be removed to let it breathe and regain the freshness.

 

How to properly apply deep cleansing milk / purifying foam?

First, make sure your hands are clean. Holding the deep purifying foam or cleansing milk vertically, push the dispenser 1-2 times, apply the product on wet skin, and with circular movements massage it into the skin. Do it gently, avoid stretching the skin too much. If you choose cleansing milk for removal of eye makeup, it is suggested to apply the product on a cotton pad and keep it for several seconds on the eyes - it helps to dissolve the cosmetics.

 

How to properly remove eye makeup?

Eye skin requires special care and treatment. It is very important not to rub or chafe your skin around the eyes but instead to massage the product into the skin gently with circular movements and rinse off the product afterwards. If you use cleansing milk, it is suggested to apply the product on a cotton pad and keep it for several seconds on the eyes - it helps to dissolve the cosmetics.