MADARA - Making Huge Strides in Its Climb to the Top27/05/2010

On 27 May, at a formal ceremony to announce the results of the 2010 Top Companies Chart organised by Diena newspaper and Nords Porter Novelli, Madara Cosmetics received an award for topping the list of climbers in the "Biggest Reputation Climb" category.

According to Lotte Tisenkopfa-Iltnere, Board Chair, Madara Cosmetics, "Openness is the only way to combat rumours that can damage your reputation." In regard to the company's reputation overseas, as well as its standing right here in Latvia, Tisenkopfa-Iltnere says, "We have never deliberately nurtured our reputation. We simply work in a way that seems to be the right one for us - our reputation follows as a matter of course. Overseas, companies acquire their reputations in a very similar manner to the way they do in Latvia - through their product and simple communication channels that are affordable to us as a company. (…) Companies don't set out in business targeting reputation, but it is certainly a measure and indicator of a company's performance, i.e. how successful the company is in terms of the popularity of its products and its corporate sustainability.

Asked to comment on the growing success of Madara Cosmetics, DnB Nord Bank Expert, Peteris Strautins explains, "You don't have to look far to recognise the roots of Madara's success. It's a rapidly growing company and there can be no doubt that its size correlates to its public standing on which its position in the chart is in turn dependent. What's more, Madara is a decidedly outgoing company; communication is its strength." The company was also the subject of good words from the man responsible for devising the chart, Nords Porter Novelli Expert, Peteris Kisis:  "The key to this major achievement is that it was not achieved through barnstorming advertising campaigns, but rather through dedicated and goal-orientated work, creating products that are a hit in the expanding eco-cosmetics market outside Latvia and produced using ingredients grown right here in this country."

Last year, Madara Cosmetics was named "Latvia's Greenest Company". And the company has not entirely lost its hold on this title; this year it ranked 3rd in this category.

As in previous years, the survey was conducted by the marketing and public research centre, SKDS. Companies were judged and a separate "Top Reputation Chart" was compiled by independent experts - business leaders, social organisations, governmental bodies, industry association heads, academics and media representatives.

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