natural cosmetics – a jar of cream from Latvia’s meadows12/04/2009

The skin is an amazing organ. It protects us from various environmental factors, while soaking up all that it is provided with: not only active plant elements, but also the energy of the sun stored in these plants.

It is a misconception that only the most advanced technologies can produce ingredients for cosmetics that ensure the best results. In fact, the opposite is true: natural ingredients carefully selected and included in the formulas of cosmetics, produce great results in skin care. Large companies promise amazing transformations - to smooth out wrinkles in the span of just a few weeks, to have perfect skin without the aid of plastic surgery, and other believable and not so believable claims. Certain synthetic substances in skin care products may create a fantastic illusion of smoother skin and a youthful glow, but it's all only an artificial effect. Does anyone ever stop to think that this is achieved with irritating chemicals, which cause micro-infections and oedema, causing the skin to swell with water, but not actually smoothing out wrinkles? This effect lasts only as long as the use of the product that causes it, and there has not been enough research about the long-term effects on the health of consumers that use such products.

On the contrary, plant extracts used in creams do not create illusions, but actually nourish the skin with biologically active substances and facilitate the skin's natural protection and renewal processes. "Metabolic processes at the cellular level are similar in plants and humans," says Vija Eniņa, Associate Professor and Dean of Riga's Paula Stradiņa University Pharmacy faculty. "Just like a human being, the plant's life processes are maintained by chemical reactions, in which enzymes, vitamins, and minerals are involved. When they come in contact with the human body, many active substances work in the same way as they do in plants. For example, antioxidants improve the well-being of a person's cells and give them energy. The human body accepts the plant cells as similar to its own, rather than as foreign bodies. The plant cells are therefore biologically able to engage in the life processes of the person's cells."

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