The world's first ever MADARA store opens for business!26/04/2009

On March 26, 2009, Latvian eco-cosmetics producer MÁDARA opened its first brand store. The new concept store is located on the first floor of the Alfa Shopping Centre.

The layout of the MÁDARA store showcases the brand's values: respect for nature, the green lifestyle, passion for design and patriotism. The creation of the store cost around LVL 25,000 and this investment has been made to support MÁDARA as the company seeks to strengthen the cosmetics brand's position within the Latvian marketplace. In addition to its domestic sales, MÁDARA products are already being exported to 15 other countries including France, Great Britain, Belgium, the Netherlands, Iceland, Denmark, Ireland, Singapore and Japan.

"Opening the first ever MÁDARA store is the fulfilment of a long held dream. This is a place where we can finally meet our clients in person and get a better insight into what people actually want," explains SIA MADARA Cosmetics Chairman of the Board, Lotte Tisenkopfa. "We're delighted that MÁDARA is continuing to grow in this difficult climate. MÁDARA is one of the companies whose export results and future prospects strengthen the Latvian economy. We hope that our growth will also inspire other entrepreneurs to look to the future with optimism!"

The store's opening ceremony was attended by a number of guests including Latvia's 'first lady', Lilita Zatlere and other well known public figures including musicians, celebrities and media representatives in a show of support for products produced in Latvia and the natural lifestyle.

"Being here today is an emotional experience for me. I've always supported natural and economically clean things. In this industrial era, people are far removed from that which is natural and real. And yet here, we see a return to these basic values which it is clear that people do appreciate. True values don't disappear. They're our future," said Lilita Zatlere commenting upon MÁDARA'S achievements.

The layout of the MÁDARA store has been created using environmentally friendly paints and economic light bulbs. The store's furniture, wallpaper and décor have all been produced in Latvia. MÁDARA is particularly proud of its ceiling lamps which were produced by the new Latvian lighting designer, "mammalampa". In an attempt to persuade the public to care for nature more actively, the MADARA store also contains a collection point where old MÁDARA cosmetics packaging units are collected from customers for recycling. For every item of packaging they bring along, customers will have the chance to acquire the same product for a significant discount.

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