skin moisturizing in cold weather15/10/2009

Now that weather is becoming colder every day, MADARA customers are asking which day cream to choose to protect the skin during the winter. Some people have heard that you should not use moisturizing products during the winter because the skin "freezes".

Moisturizing is very important whole year long, because moisture level in the skin determines skin elasticity and young appearance. In winter, when we spend our time in heated premises, the skin increasingly loses moisture (at the same speed/amount as in summer). To moisturize the skin means to build a protective layer of skin, preventing moisture evaporation, and nourishing the skin with moisturizing ingredients such as glycerin, hyaluronic acid and skin restorative and active substances such as vitamins, antioxidants and plant extracts.

During the winter many cosmetic users are often worried that when moisturizing the skin, it freezes and is getting damaged. These fears are unfounded, since the pure water in the product evaporates very soon, leaving on the skin just the moisturizing and nutritive substances. Skin nourishment cannot be separated from skin moisturizing - it's a related process done by moistening cosmetics. Beautiful skin appearance and health constantly needs both, with the same intensity both in winter and summer seasons!

MADARA recommends to take care of your skin with daily moisturizing products: Deep moisturizing cream (for dry, very dry skin), deep moisturizing fluid (for normal, combination skin) and deep moisturizing gel (for oily skin). Those with oily skin can also choose deep moisturizing fluid during the winter days - it contains more vegetable oil. Definitely do not forget to use the restorative night cream too to promote cell regeneration processes during your sleep and prevent signs of aging.

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