ECOCERT certificate for MÁDARA products08/09/2008

ECOCERT is a voluntary standard, which certifies cosmetics products, attesting to the natural origin of the product.

ECOCERT is present in more than 80 countries, performing the regular inspection and certification of eco-products. In order to earn a certificate, the product must contain at least 95% natural ingredients. The remaining 5% of ingredients are strictly regulated, monitoring the presence of minerals, organic acids, and other materials. A minimum of 95% of the plant-based ingredients (for example, plant extracts and vegetable oils) must be biologically certified. ECOCERT prohibits the use of synthetic perfumes, synthetic preservatives (for example, parabens), mineral oil, propylene glycol, and other synthetic raw materials. A certified product is clearly marked on the packaging with an ECOCERT symbol, allowing the consumer to distinguish a truly natural product from the rest.

"European Union and Latvian legislation do not currently define the concept of natural cosmetics. Because of the lack of a definition, deception of the consumer is possible, and exists. The ECOCERT standard helps defend the interests of the consumer, as well as aid the clarification of the concept of natural cosmetics. MÁDARA is the first brand of Latvian-produced and ECOCERT certified cosmetics products," says Valérie Lemaire, Head manager of ECOCERT's Eco-products and cosmetics department.

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